Minus 40 products are manufactured at our modern plant situated next to Cape Town International Airport. Recently acquired computer controlled punching and bending machinery ensures short delivery times and high quality products.
Minus 40 is fortunate to have dedicated, well-trained and loyal staff throughout the company. Many staff members have been with the company for 20 years and more.
A dedicated sales team based in both Cape Town and Johannesburg with contract service technicians who specialise in our product range to serve in both the Western Cape and Gauteng market.
Sales representatives regularly visit Sub Saharan African countries to support customers and agents.
A long established dealer network extending throughout South Africa, Namibia, Zambia, Zimbabwe, Kenya, Uganda, Tanzania, Nigeria, Botswana and Ghana carries out after-sales servicing.
Each product in the Minus 40 range is designed and manufactured after careful research into the users needs. We welcome ongoing feedback from our product users so that we can better serve our customers.
An Amazing Story!
Minus 40 (Pty) Ltd, was founded in 1975 by a truly innovative South African farmer who recognized that the (amazingly late) introduction of television into South Africa would change the way in which rural communities met their energy needs.
Until then remote dwellings, farms and game lodges, needing lighting, refrigeration and cooking facilities, relied heavily on paraffin and bottled gas. Access to the world of television prompted a switch to diesel powered generators for primary household energy.
The original innovative products produced by Minus 40 was a range of refrigerators and freezers incorporating a eutectic tank to ‘store cold’ when power was not available. Typically the household generator would operate for 4 hours in the evening to provide power for light and TV. The Minus 40 Coldsaver range was designed to absorb sufficient ‘cold’ in this short timeframe to remain at the desired temperature until the next operating period next day.
The electricity grid developed significantly in South Africa which meant that the original Coldsaver products were focused into the greater Africa markets which remains the case today.
Marketing & Sales Focus
The marketing and sales strategy is based on developing product solutions for specific target markets and the needs of those market sectors. With South Africa as the company’s home base, the greater African continent is where the major growth opportunities lie for Minus 40′s solutions.
The following sectors are the main focus of the many energy efficient options using solar, coldsaver, generator or battery power models:-